These days, people rely on their mobile devices for everything. Whether they’re trying to figure out which store is open or what restaurant they should eat at, they’ll look to their phones and tablets to find the answer. Any small business needs to make sure that their site ranks highly in search engines.
The following local SEO tips are something that every small business owner should take advantage of. High search rankings can have a dramatic impact on the success of a business.
Emphasize the Local
The key to local SEO is ensuring that search engines can determine where your business is located. Keywords involving your location should be included in every page, and other information regarding your location should be on your site as well.
Your site should include your name, local address, and a local phone number. A map of your location is also a smart idea. Also, your website copy should emphasize your location.
Focus on Directories
Many search engines use local business directories when determining how they should rank a website. Taking the time to fill fully out these directories will help make sure that your site always comes out first.
Don’t Neglect Social Media
Social media is easy to use, and it’s also one of the most powerful tools any business owner has at their disposal. You can use it to engage with customers, promote products, and increase awareness of specials and sales. The better your social media strategy is, the more likely it is that people will find your site in a search.
While backlinks aren’t as crucial as they once were, it’s important that you link to your website in as many places as possible. Once you’ve built a social media presence, you should consistently use it to link to your website. You should also link to your site in your email newsletter.
Seek Out Reviews
There are some sites that allow people to review area businesses. The more reviews you have, the more likely it is that your business will show up when people search for it.
Make sure that your customers know where they can review your business. Encourage people to leave reviews and share feedback of their experiences. When people do leave a review, respond and thank them for their feedback, whether their review is positive or negative. Customers always like to feel like their voice is being heard.
Seek Out Media Coverage
If your business is being covered on some sites, it’s far more likely to rank highly in a search. Contact local outlets and see if they’d like to do a piece on your business. Many of these sites are more than happy to interview and promote local business owners.
Anyone with a small business needs to make local SEO a priority. If you follow these basic SEO tips, you’ll see a strong increase in traffic to your website and in foot traffic to your store.