Local SEO Essentials for Small Business Owners

These days, people rely on their mobile devices for everything. Whether they’re trying to figure out which store is open or what restaurant they should eat at, they’ll look to their phones and tablets to find the answer. Any small business needs to make sure that their site ranks highly in search engines.

The following local SEO tips are something that every small business owner should take advantage of. High search rankings can have a dramatic impact on the success of a business.

Emphasize the Local

The key to local SEO is ensuring that search engines can determine where your business is located. Keywords involving your location should be included in every page, and other information regarding your location should be on your site as well.

Your site should include your name, local address, and a local phone number. A map of your location is also a smart idea. Also, your website copy should emphasize your location.

Focus on Directories

Many search engines use local business directories when determining how they should rank a website. Taking the time to fill fully out these directories will help make sure that your site always comes out first.

Dallas SEO Local Search in Google

Don’t Neglect Social Media

Social media is easy to use, and it’s also one of the most powerful tools any business owner has at their disposal. You can use it to engage with customers, promote products, and increase awareness of specials and sales. The better your social media strategy is, the more likely it is that people will find your site in a search.

Share Links

While backlinks aren’t as crucial as they once were, it’s important that you link to your website in as many places as possible. Once you’ve built a social media presence, you should consistently use it to link to your website. You should also link to your site in your email newsletter.

Seek Out Reviews

There are some sites that allow people to review area businesses. The more reviews you have, the more likely it is that your business will show up when people search for it.

Make sure that your customers know where they can review your business. Encourage people to leave reviews and share feedback of their experiences. When people do leave a review, respond and thank them for their feedback, whether their review is positive or negative. Customers always like to feel like their voice is being heard.

Seek Out Media Coverage

If your business is being covered on some sites, it’s far more likely to rank highly in a search. Contact local outlets and see if they’d like to do a piece on your business. Many of these sites are more than happy to interview and promote local business owners.

Anyone with a small business needs to make local SEO a priority. If you follow these basic SEO tips, you’ll see a strong increase in traffic to your website and in foot traffic to your store.

SEO Tips – What You Should Know Before Starting SEO

SEO is an abbreviation for Search Engine Optimizer or Search Engine Optimization. There are many ways one could apply SEO while other online businesses prefer to hire an SEO agency. Well, Hiring professionals for this service is a very big decision that could improve your website and time as well. However, having an inexperienced person to work on your website, you run the risk of not only damaging your website but also damaging its reputation. For this reason, it is very important to research on potential advantages of using SEO and the damages irresponsible SEO can do to your website.

If you’re hiring an SEO agency or an SEO consultant, they will give you client useful services for your online business.  Those services may that include:

Ø A good review of a website’s content and structure

Ø Technical advice regarding website development as well as content development

Ø SEO Training Services

Ø Keyword Research Techniques

Ø Expertise In a Specific Market or areas and much more

As you are using SEO, it is advisable to note that Google result page includes Organic search results, and they mostly paid Ads. It is important to know that these ads have no effect on your websites online presence in research.

However, the question is; what should you know before you get started? Well, as it is with everything, there are few things you should know about SEO before you get started or have an organization do it for you. In other words, before becoming a consumer, it is advisable to know how SEO works.

Matt Cutts Google Panda Penguin

1. Webmaster Guidelines

The first thing you should know about SEO is the policies that govern it. Take the time to read through and understand what is required of you including any penalties that may apply due to bad SEO techniques. Many Search engines like Yahoo!, Google and even Bing are strict on their SEO Policies. For Example, a majority of Google’s Income is generated through Ads. Because of this, they place their visitor’s needs ahead of everything. Using illegal SEO techniques will get your website blocked by Google.

At this point, you should have a general idea of major SEO Techniques and know ways to differentiate White Hat SEO techniques From Black Hat SEO techniques.

2. How Search Engines Crawls, Indexes, And Serves The Web

By having, a general idea of the above will get you far in today’s competitive world. Remember, your aim is to have your online business booming with paying customers. Without having an idea of the above, it is like having a brand new TV that you do not know how it works, and you have to employ other people to control it.

3. The Earlier The Better

If you are planning to use SEO, the earlier you start with it, the better. It does not matter if you want to hire an agency to do it for you or simply want to do it by yourself. It is advisable to start early when considering redesigning your website or designing it from scratch. This way, you can design a website that is not only search engine friendly but also user-friendly.

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